> Major news which could very well spell the end of Noika, Motorola,
> Samsung, LG and on and on... especially within the very non-competitive
> Cell Market. It looks like the iPhone has scored a massive hit, not only
> in record sales but by the people that own the content.
>
> "Nobody wants to use an "non-ipod" in their Phones, we all know that,
> but now the leading content company says the same thing is going to
> happen to all other MEDIA types."
>
> Wow!
>
> From Time Warner's Chief:
>
> "You need to look no further than Apple's iPhone to see how fast,
> brilliantly written software presented on a beautifully designed device
> with a spectacular user interface will throw all the accepted notions
> about pricing, billing platforms and brand loyalty right out the window.
>
> And let me remind you, the genesis of the iPhone is the iPod and iTunes
> - a music device and music service that consumers love."
>
> Quote from --- CEO Edgar Bronfman, Head of Warner Music
>
> Wow What a SMART GUY!
>
> The boss of Warner Music has made a rare public confession that the
> music industry has to take some of the blame for the rise of p2p file
> sharing.
>
> Speaking at the GSMA Mobile Asia Congress in Macau, Edgar Bronfman told
> mobile operators that they must not make the same mistake that the music
> industry made.
>
> "We used to fool ourselves,' he said. "We used to think our content was
> perfect just exactly as it was. We expected our business would remain
> blissfully unaffected even as the world of interactivity, constant
> connection and file sharing was exploding. And of course we were wrong.
> How were we wrong? By standing still or moving at a glacial pace, we
> inadvertently went to war with consumers by denying them what they
> wanted and could otherwise find and as a result of course, consumers
> won."
>
> Mobile operators risk the same, he said. Fewer than 10%% of mobile owners
> buy music on their handset, the vast majority of which is ringtones.
>
> "The sad truth is that most of what consumers are being offered today on
> the mobile platform is boring, banal and basic," he said. "People want a
> more interesting form of mobile music content. They want it to be easy
> to buy with a single click - yes, a single click, not a dozen. And they
> want access to it, quickly and easily, wherever they are. 24/7. Any
> player in the mobile value chain who thinks they can provide less than a
> great experience for consumers and remain competitive is fooling
> themselves."
>
> Bronfman suggested that mobile companies have much to learn from Apple,
> despite being critical of and iTunes in the past.
>
> "For years now, Warner Music has been offering a choice to consumers at
> Apple's iTunes store the option to purchase something more than just
> single tracks, which constitute the mainstay of that store's sales," he
> explained. "By packaging a full album into a bundle of music with
> ringtones, videos and other combinations and variation we found products
> that consumers demonstrably valued and were willing to purchase at
> premium prices. And guess what? We've sold tons of them. And with
> Apple's co-operation to make discovering, accessing and purchasing these
> products even more seamless and intuitive, we'll be offering many, many
> more of these products going forward."
>
> And the iPhone and iPod touch shows that approach can be made to work on
> mobile platforms, he said.
>
> ----
>
> So to sum up, you have iTunes or no revenue. Everyone in the industry
> knows that, but it's good to see the Media companies finally waking up
> to the new reality.
>
> iPods are WONDERFUL, there is exactly zero chance at this point in time
> that anyone will unseat it for the next 30-40 years. It's set in stone.
>
> http://snipurl.com/1trbv