> Got an email fro Amazon this morning recommending 'In Rainbows' by
> Radiohead.
>
> The reason for this recommendation is that I have in the past bought
> an Amy Winehouse CD, an Arctic Monkeys CD and a Beatles CD.
> Essentially then, we simply thought it's about time you bought
> another CD cos you've bought some in the past. We don't really care
> which one but we have a couple of Radiohead ones kicking around
> so.....
>
> I'd have been more impressed (alarmed but impressed) if the reason had
> been that they could see all of Radiohead's other CDs in the rack on
> the wall over there.
>
> Interestingly, two of those R/Head CDs *came* from Amazon. Why not
> give *that* as a reason for recommending the new one?

> One would have thought that given that I have recently bought "Greetings
> From Asbury Park N.J." by Bruce Springsteen, it would be a fairly good bet
> to offer me more Springsteen stuff. The only one in the top ten
> recommendations is a recommendation for "Greetings From Asbury Park N.J."!
> That is noted as "Recommended because you rated Greetings From Asbury Park
> N.J." So... because I bought something a while back, they are hoping that
> I will buy it again? That's an excellent marketing strategy, Amazon. Good
> luck with that.