... them better—"Gee, they're pretty tasty critters after all." While this may seem a rather bizarre example of dissonance-reducing behavior, it's not as farfetched as you might think. Philip Zimbardo and his colleagues conducted an analogous experiment in which army reservists were asked to try fried grasshoppers as part of a study allegedly about "survival" foods. For half of the subjects, ...

... beliefs, opinions). Cognitive dissonance is the state of tension one feels after making a decision, taking an action, or being exposed to some information that is contrary to a prior attitude (Zimbardo et al., 1999, p. 752). The state of tension is psychologically unpleasant, so something must change to reduce the dissonance -- usually the prior attitude. When you shout "wanka tanka!" you...

...Experiment (1971) The Setup: Psychologist Philip Zimbardo wanted to find out how captivity ...enough. Seriously, what could go wrong? Zimbardo transformed the Stanford Psychology Department's ... into 12 guards and 12 prisoners. Zimbardo himself decided that he wanted to...the trial was never questioned until Zimbardo's girlfriend, Christina Maslach, strongly objected...

...(1971) The Setup: Psychologist Philip Zimbardo wanted to find out how ... Seriously, what could go wrong? Zimbardo transformed the Stanford Psychology Department'... 12 guards and 12 prisoners. Zimbardo himself decided that he wanted...trial was never questioned until Zimbardo's girlfriend, Christina Maslach, strongly...objected. After only six days, Zimbardo put a halt to the...

...Experiment (1971) The Setup: Psychologist Philip Zimbardo wanted to find out how captivity ...enough. Seriously, what could go wrong? Zimbardo transformed the Stanford Psychology Department's ... into 12 guards and 12 prisoners. Zimbardo himself decided that he wanted to...the trial was never questioned until Zimbardo's girlfriend, Christina Maslach, strongly objected...

...Experiment (1971) The Setup: Psychologist Philip Zimbardo wanted to find out how captivity ...enough. Seriously, what could go wrong? Zimbardo transformed the Stanford Psychology Department's ... into 12 guards and 12 prisoners. Zimbardo himself decided that he wanted to...the trial was never questioned until Zimbardo's girlfriend, Christina Maslach, strongly objected...

...(1971) The Setup: Psychologist Philip Zimbardo wanted to find out how ... Seriously, what could go wrong? Zimbardo transformed the Stanford Psychology Department'... 12 guards and 12 prisoners. Zimbardo himself decided that he wanted ... trial was never questioned until Zimbardo's girlfriend, Christina Maslach, strongly objected. After only six days, Zimbardo put a halt to the...

...Annual Convention in Honolulu. Indeed, Zimbardo--an emeritus psychology professor at...participants who answered questions incorrectly. Zimbardo said the experiment provides several...the situation difficult. Particularly notable, Zimbardo said, is that people are...a uniform, hood or mask, Zimbardo said. "You minimize social responsibility...never be a bad apple," Zimbardo said. "We're the good...

...(1971) The Setup: Psychologist Philip Zimbardo wanted to find out how ... Seriously, what could go wrong? Zimbardo transformed the Stanford Psychology Department'... 12 guards and 12 prisoners. Zimbardo himself decided that he wanted ... trial was never questioned until Zimbardo's girlfriend, Christina Maslach, strongly objected. After only six days, Zimbardo put a halt to the...

... (1971) The Setup: Psychologist Philip Zimbardo wanted to find out how captivity .... Seriously, what could go wrong? Zimbardo transformed the Stanford Psychology Department's... 12 guards and 12 prisoners. Zimbardo himself decided that he wanted ... trial was never questioned until Zimbardo's girlfriend, Christina Maslach, strongly ... she went on to marry Zimbardo, the guy who orchestrated the ...