...of 17 times. Mattel faces other challenges as well. In an effort to combat the encroachment of computerized toys into its targeted consumer base, the company has recently introduced new product lines such as an MP3 player to be used with its BarbieGirls.com web site and the Radica line of electronic devices. http://www.businessweek.com/print/investor/content/aug2007/pi2007082_041591.htm